Did you know that 64% of small businesses have a website? If you are a small business and are looking for some blog SEO tips, you are in the right place. We have put together this short guide to share our top SEO blogging tips to help your website stand out from your competition.
Keep reading to learn the ins and outs of optimizing your content.
1. Keyword Research
One of the first things you want to do is take the time to research your keywords. You want to look at what topics your audience is reading and thinking about every time you sit down to plan out your content calendar for the weeks ahead. You can use free tools like Google’s Keyword Planner when you are getting started.
These types of tools will allow you to see how competitive a keyword is and how much people are searching for it. If you have a hard time doing your own keyword research you can contact a reputable SEO agency and they can suggest the best keywords for your company to target.
2. SERP Research
Nowadays not all SERPS (search engine results pages) look the same. There are more rich results affecting the results page which means that sometimes you will see a simple list of links, or product ads at the top, or maps with local results, etc. When you study what the search results page looks like for the term you are targeting then you can optimize your blog post content to land you the best spots on the results page.
You can also tell who your competition is based on who pops up on that results page. Studying the competition’s content can also help give you an idea of what the search engine deems a good result.
3. Make the Content Valuable
Do not stress too much over word count and instead worry about providing value and answering the reader’s questions. If you have a post with over 1,000 words but most of it is words to “pad” the article then the extra fluff will be of no value to your visitors. This will make them leave your site and find someone that answers their question.
The key is to write a post that is comprehensive. A great way to keep a reader interested is by using subheadings to divide the post into sections. This will allow readers to skim the content and find what they are looking for without too much digging.
Do not forget to add some images as well to help make the post more attractive and edit the alt text on the image to the primary keyword for the blog post you are working on.
Ready to Apply These SEO Blogging Tips?
We hope that now that you have our top SEO blogging tips from our SEO blogging guide above, you can make informed decisions when you are working on your business blog.
Did our article come in handy today? Please keep browsing the rest of our business section for some more tips and tricks.