There’s a business with a great product that everyone needs in their life, but nobody’s buying it from your website.
Sound familiar? We thought so. You’re doing all the right things to get people onto the site, but the chances are your website isn’t making the most of your target customers and how they like to shop online.
So to make your sales funnel flow with incredible smoothness, here are some ways a better UI and UX can bring in and keep customers.
What Is UI?
UI is the shortened term for User Interface. UI focuses more on the website’s front-end, i.e., what the customer sees in front of them.
Suppose the website design looks like it’s been thrown together in 15 minutes. In that case, chances are you aren’t going to want to purchase from that website – and neither will your target customers.
So here are three of the basics you need to remember when considering how to improve your UI on your business website:
Logos
You want your logo to be consistent with your brand, so it’s not confusing. If you’re selling a product, place the logo over where you usually see your brand image. (Don’t forget to allow space for re-imagination here!)
Typography
Like your logo, you want your website to have a consistent look. Choose fonts that are easy to read and look like they fit into your brand. Think about your target audience since some are easier to read than others.
Colors
Always choose colors that complete each other yet stand out from one another. Think about how tech brands utilize color schemes on their websites. For example, Apple has a dark background with white icons, whereas Google has a white background with blue and orange icons.
What Is UX?
UX is more generalized than UI. It stands for User Experience. UX is all about how the customer feels while using your website.
Arguably, User Interface is a part of the User Experience. The chances are that having good UI results in a good UX. However, it’s important to have a good UI that will allow UX to shine.
The chances are you’re too busy running your business so check out this service if you’re short on time. Here are some examples of what professionals can do to make your UX impeccable:
Page Speed
A slow website is the biggest cause of a high bounce rate. Make sure your website format is well optimized to run on both mobile and desktop.
Searching
Make sure that your site is easy to search through. If you have several pages, use tabs to help organize your content. Limit the number of clicks it takes to find information on your site. The less time it takes for the consumer to find what they’re looking for, the better!
Location
Make sure people are going through all the right steps when visiting your site. Suppose they begin trying to checkout and realize they still need some information from your other pages.
In that case, they’re going to leave that page without obtaining it. This creates a lost sale.
UI and UX Work Together in Harmony
We’ve highlighted some key points for you, but there’s a wealth of information we haven’t covered here that will guide you to the ultimate UI and UX levels for your customer.
But, by following these simple steps, you’ll be well on the way to boosting those conversion rates in no time!
For more top tips, keep browsing our own optimized UX and UI and see how easy it is to find more great advice!