Do you own a hair salon? While it may seem like an easy business to run, it’s harder than it looks.
Not only is it a challenge to get customers through the door, but it’s hard to get them to come back for more. With many competitors in the area, you’ll need to invest in advertising and marketing to get those repeat customers.
Have you already tried traditional marketing tactics and been disappointed in the outcome? Well, the good news is there are some unique salon marketing ideas to help you stand out.
Do you want to know what they are? Keep reading to discover 5 creative promotions to volumize your hair salon business.
1. Utilize Holidays
One of the best promotional ideas for any business is to keep things fun and relevant. Utilizing holidays is a great way to do this.
You can offer Valentine’s Day waxing specials or Christmas nail design specials to get customers through the door. But this doesn’t have to be limited to the big holidays. There are a few hair holidays which would be great excuses to offer promotions, like National Kiss a Brunette Day, National Hair Extensions Day, National Hair Designers Day, and National Blonde’s Day.
Don’t be afraid to decorate your salon or have the stylists dress up for these holidays. It can help increase your customers’ experience, so they come back for repeat business.
2. Get a Snapchat Filter
In today’s world, it seems like everyone is so quick to post anything and everything on social media. Use this to your advantage!
A unique salon marketing idea is to make your salon selfie-friendly. Get a Snapchat filter and write a message like “use our Snapchat filter” on each station mirror, so all your customers will see it.
Of course, you’ll also want active social media pages that your customers can link to and a great website. These will build your online presence and can help grow your customer base.
3. Get Involved
Getting involved in local charities and community events is a great salon marketing idea. Not only will more people hear about you, but it’ll boost your public image.
Keep your eyes out for organizations looking for volunteers or donations. You may volunteer to do hair at a charity fashion show or offer free prom hairstyles for those who couldn’t otherwise afford it. Donating a gift basket or gift card is a great way to get involved in any local charity.
4. Bundle It
Have you noticed that some services are popular, and others are barely used? Consider using promotional ideas to bundle them together!
Let’s say you really want to increase your waxing sales. You could offer a cut and wax combo for a lower price or offer 50% off a waxing service when you get a haircut. This will bring attention to services your customers may not know you offer and help convince them to give it a shot.
5. Create a Loyalty Program
Are you struggling to get repeat customers? Maybe you bought all new hair salon equipment and gave your business a makeover but are still having trouble getting those customers to come back. Consider creating hair stylist business cards that double as punch cards.
This is one of the easiest and cheapest ways to start a loyalty program. Every time they come in, punch their card. After 5 or 10 punches, offer them a discounted or free haircut. It’ll motivate them to continue using your salon, so they can save money.
Salon Marketing Ideas
If your business isn’t booming, you may be feeling stressed. But don’t worry! Just follow our 5 creative salon marketing ideas to increase your customer base.
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