In the United States alone, there are more than 38,000 independent insurance agencies. With so much competition, it’s important that you know the ins and outs of marketing your insurance agency.
A quality marketing strategy will allow you to target new clients. It’ll also help your company to rise above your competition.
Are you looking to get the inside scoop for marketing your insurance agency?
If so, here are 5 marketing strategies that you’ll want to know!
5 Tips for Marketing Your Insurance Agency
The best insurance companies excel at marketing.
Marketing isn’t as simple as building a website and handing out business cards. Here are 5 useful tips to ensure you properly market your insurance agency.
1. Use Facebook for Advertising
Facebook has nearly 1.5 billion monthly active users. While you won’t have millions of customers, you can more easily market to your target audience using Facebook.
Be sure that your insurance agency has an active profile. On your profile, provide contact information, business information, and pictures.
The key to social media marketing is responsiveness. Are clients posting comments and starting conversations?
If so, you need to join in! Getting involved shows that your insurance agency is customer-friendly and customer-focused.
2. Create Video Content
Insurance is a very personal business. The success of your company depends on its ability to be personable and friendly. Why not make your marketing personal as well?
Video content is the latest marketing fad. Videos are a more personal way to communicate with your customers. Video content is also much more exciting and entertaining.
Use videos to:
- Talk about your insurance agency
- Explain products and services
- Offer tips for choosing insurance
- Introduce new agents
3. Look at Your Online Reviews
Do you get good feedback from your clients? Is that feedback publicly available online for others to see?
Most customers read online reviews before selecting a company. Good reviews will boost your business. Negative reviews can be detrimental to your company’s reputation.
Encourage clients to post positive reviews. Be sure to resolve conflicts with unhappy customers, before the bad word hits the Internet.
4. Network and Connect With Clients
Did you know that more than 70% of insurance agents operate using referrals? Word-of-mouth referrals are just one way to attract new customers to your business.
If your agency is serious about referrals, now’s the time to boost your social media presence. Use social media to network and connect with new clients.
The social media audience is more than a soundboard. Find ways to get involved in the conversation. Make your insurance agency’s name relevant.
5. Keep Up with Your Email Lists
Do you use email marketing? If so, you’ll want to ensure your email lists are up-to-date. It’s easy for an email database to grow unruly.
Take the time to clean up your email database.
Have users asked to be unsubscribed from your emails? Do certain emails bounce back?
If so, this data should be removed or corrected. Inaccurate email marketing data can render your emails useless.
Avoid increased unsubscribes and bounce rates. Keep your data clean to ensure your emails are delivered.
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